Hotels. Restaurants. Airlines. Tourism boards. Rental car companies. What do they all have in common? Travelers! It doesn’t matter if you are targeting millennials looking for the next hot vacation spot or business travelers searching for convenience, they are all on social media and they are all searching for recommendations. What matters is how you are targeting those audiences and with whom you are partnering because less than 7% of today’s consumers trust the advertising you are producing.
While brands are continually adapting to an ever-evolving marketing paradigm, social media has established itself as a key channel in the bid to win over today’s digital consumers. Businesses have realized that their customers and prospects are heavily influenced by other consumers through their social channels and are increasingly looking to incorporate user-generated content (UGC) into their social media campaigns, as well as overall marketing strategies, to better engage their audiences.
Data breaches can be extremely expensive, but the events themselves represent only one part of the total cost of cybercrime and data security. Extenuating factors like customer churn, reputation damage and legal fees can all hurt an organization's bottom line over the long run. Even so, none of these costs may be the most expensive aspect of cybersecurity.
Modern business is a complex entity, comprised of disparate systems, platforms and departments. Troubleshooting problems and maintaining operational capacity at this scale can be extremely difficult if each corner of an organization is left to its devices.