No one remembers press releases, let alone reads them. People do remember stories, and they enjoy listening to them. Finding your corporate story was the subject du jour in the panel discussion “Curating Stories: The Power of Corporate Storytelling” at Ragan’s 6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney [...]
“The three goals for internal communications is to inspire, inform, and involve,” said William Amurgis, Director, Internal Communications for American Electric Power in his presentation “The Promise and Peril of Internal Social Media” at Ragan’s 6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort. After conducting an internal [...]
“The interview is the spine of your story,” said Drew Keller, video producer for StoryGuide. “It is the part of your story that’s going to give it emotion, and focus, and it’s how your audience is going to engage in your story.” Keller and I talked about good techniques for interviewing at Ragan’s 6th Annual [...]
“Cover your own industry and become trade publishers,” said Mark Ragan, CEO of Ragan Communications in our conversation at his conference, Ragan’s 6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort. “Principles of brand journalism state that you can’t market directly,” said Ragan. “If you start to market [...]
There are five different areas of consideration (measurement, platforms, content, engagement, and search) when you’re developing a social media plan for your business, said Adam Brown, Former Executive Director of Social Media at Dell and The Coca-Cola Company, now President of adImagination, in his presentation “Find the Right Balance of Social Media for Your Social [...]
