“Employees are your ambassadors. They’re the ones interacting with your customers. You have to get those customer insights quicker up to leadership and make strategic decisions. The whole cycle of aligning your business objectives to your customers’ wants and needs – that cycle is increasing. So what we’re seeing is we can use video as [...]
How does your employee communications video strategy compare to other companies your size? Download the results of the ‘Engaging Employees with Video’ Survey results Whether you’re live-streaming a senior leader’s town hall meeting or uploading training videos internally, you’re part of the mainstream. Video has become a standard weapon in a communicator’s arsenal, according to [...]
Many major companies such as Deloitte, PepsiCo, and Google are making it simple for employees to upload videos for other employees to see, said Shel Holtz, Principal for Holtz Communication + Technology, at Ragan’s 6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort. Holtz and I talked about [...]
We may be going through a renaissance in social media, but at the same time we’re still stuck in the dark ages with many companies incapable of embracing social media, said Steve Crescenzo (@crescenzo) of Crescenzo Communications in his presentation “’Safe’ Social Media: Getting Buy-In for Social Media at Your Organization” at Ragan’s 6th Annual [...]
“The reason employees are great brand ambassadors is because people trust people like themselves more than anyone else in the organization. CEOs are not sources of any credible information except for operational information,” said Shel Holtz, Principal of Holtz Communication + Technology. Seventy five percent of social media crises could have been avoided if they [...]
