Are you tracking video analytics? Enterprises using business video to communicate with their employees can utilize video analytics to see how long employees are watching a video and determine the ‘interest drop’ point and adjust video messages in later communications. By attaching surveys or feedback forms to video or provide Q&A during a live event, [...]
Digital Business (The Ignite Blog)*
Video Communications and more...
Archive for February, 2011
The Academy Portal: Microsoft’s corporate YouTube channel
At the Business Video Expo at ITEXPO, David Spark chatted with Michael Kada who works on the Academy team at Microsoft which is a video portal for Microsoft employees. The two chatted about how this corporate video portal benefits Microsoft employees for education and training.
Some tips to make your webcast more engaging
There’s no silver bullet to making your shows more engaging, but you do have to change things around and constantly be thinking about what can keep your audience interested. I spoke with Shaun McIver who heads up Thomson Reuters’ Global Multimedia Business. McIver manages video platforms for webcasting, online video platforms, and their website solutions. [...]
Seniors: The hottest growing market for video collaboration
At Business Video Expo at ITEXPO in Miami, Florida, I chatted with Ian Small, CEO of TokBox, about OpenTok, their new video conversation platform, which can be integrated into any website, allowing any level of “in the moment” engagement. We also talked about who’s ready for video conferencing. We all assume that it’s just young [...]
Safeway’s story of creating enterprise video for its thousands of videos
Safeway produces a ton of corporate video content for its thousands of employees. But they didn’t go from 0 to 60 in an instant. At Business Video Expo at ITEXPO in Miami, Florida, I chatted with Dan Pryor, VP of Corporate Communications for Safeway, about the steps they took to generate so much useful corporate [...]
