Major Issues Organizations are Having with Business Video
What are some of the big issues addressing business video today? This general all-purpose discussion was the debate in the first panel session at the Business Video Expo at ITEXPO in Miami, Florida.
On the panel were:
- Greg Pulier, CTO for Media Platform
- Gregg Moss, SVP Video and Broadcast for Bank of America
- Mike Newman, CEO of Accordent Technologies
- Moderator: Steve Vonder Haar, Research Director of Interactive Media Strategies
Here are some of the issues that came out of the discussion:
- Desire to simplify video production and management in the enterprise so it’s as easy to use for the user as Gmail.
- A lot of emphasis used to be on the content creation process. But it’s no longer just an A/V issue. Now you have a major IT component. It becomes an organizational issue, a holistic issue for the entire organization.
- There’s a pain with Windows Media is lack of Mac support. As a result, Media Platform became an Adobe shop. Pulier knows anytime he does an implementation he gets calls as to why something does and doesn’t work. He said he chose Adobe to minimize that.
- For Bank of America, top priorities are protecting the content with DRM and then protecting the network. This just adheres to the basic need to protect internal corporate communications.
- Big development challenge for Media Platform is trying to optimize the viewing and interactive experience for the different platforms (e.g., iPad, mobile, desktop).
- Bringing video to 300,000 people in 40 countries is the biggest challenge for Bank of America. It’s difficult, but they’re doing it.
- Executives making a decision to deploy video never felt the need to present to IT. They were the organization you addressed after the decision to do video production and distribution. Now IT is a critical part of the entire process.
- Companies may have one solution for video conferencing and then another solution for live streaming. There hasn’t been a demand to integrate those two. But companies do want one CDN to manage all of that content that’s being produced.
- One of the benefits of working with an integrator like Media Platform is that they’ve worked with Akamai so much that they’ve dealt with all their issues.
- Democratization of video production and distribution is scary solely in the classic corporate communications model where the communications people want to control the message. But they know that’s no longer possible.
- We’re getting to the point where employees will expect there to be a video portal at an organization just like people expect to have email on their desktop when they get to their office.
Creative Commons photo attribution to Pierre Metivier.
