Get Your Readers in the Habit of Taking an Action
We’ve got an over saturation of social media. Just showing up on social media is not enough. It’s not sufficient to say, “I’m on Twitter” or “I’m in Facebook.” You have to actually do something with it that others care about and want to share, explained Chris Brogan, President of Human Business Works and extremely popular blogger at ChrisBrogan.com.
Customer acquisition on social media isn’t a case of “we’re here, now what,” said Brogan. It’s about creating a storyline where the customer feels as if they’re part of that story. After you’ve made them a part of the story how do you convert or how do you educate them to take the next step in the conversion?
At Ragan’s 5th Annual Social Media for PR and Corporate Communications Conference in Las Vegas, I spoke with Brogan just before he gave his closing keynote speech.
While Chris was very nice to speak highly of my brand journalism, I admitted that I had a hard time making those conversions from readers to customers.
Brogan said you just have to make your readers get in the habit of taking “an action.” It doesn’t necessarily have to be an action to be a customer, but if you train them to be interactive and take action, then moving them to customer will be much easier. For example, Brogan said that he might write a blog post with some advice, and then at the end offer up some mental homework for the reader.
If you make “action taking” a habit of your readers you will have taken a huge step to be an effective social marketer.