Rigging Your iPad or Mobile Phone to Shoot Great Video
“The best camera to shoot video with is the one you have with you,” said Paolo Tosolini, enterprise social video consultant. He was referring to the fact that we should know how to shoot video with our mobile phones and iPads because those are the devices we have with us most of the time.
At Ragan’s 5th Annual Social Media for PR and Corporate Communications Conference in Las Vegas, I caught up with both Tosolini and Drew Keller of StoryGuide.net to discuss how mobile devices are a new barely tapped opportunity for professional communications to create and deploy content.
Tosolini and Keller agreed that the equipment is not necessarily as good as professional grade equipment, but with some decent editing applications and adaptors for bracing, lighting, and audio, you can deliver pretty good quality video. There’s no reason to wait for things to mature. Start doing it now, said Tosolini.
Personally, I feel the failure of most people to shoot video is they simply don’t make the connections to pull out the camera, shoot the moment, edit the video, and then upload the video. It’s a process that many are not yet comfortable doing. In business, Keller explains, it’s known as PR triage. You’re in a situation where you need to get in front of the story. And being that you’re physically there, you have an advantage. Since most of us are always carrying a phone that shoots video, you’ve got incredible power to acquire and distribute the video.
As important as video is, Keller reminds us that quality audio is far more important. With most business video, people are going to primary follow the narrative of your audio, said Keller.
See my previous interview with Keller, “The secret to great storytelling is to begin at the end,” and my previous interview with Tosolini, “The trick to getting employees make training videos.”