When it comes to measuring online business video viewership, many executives don’t even recognize the information power they have at their fingertips. Most of today’s video technology platforms can produce an amazing array of metrics tracking the extent to which audiences are engaged with the rich media content they consume. Even the most basic solutions [...]
Digital Business (The Ignite Blog)*
Video Communications and more...
Archive for April, 2012
Ignite Technologies Rated ‘Positive’ in the Gartner MarketScope for Video Content Management and Delivery in 2012
As in 2011, Ignite Technologies is rated ‘Positive’ in the 2012 Gartner MarketScope for Video Content Management and Delivery. Ignite Technologies’ analysis was ‘Positive’ with Strengths indicated as: A simple, per-device pricing model is predictable and transparent A template-based workflow is likely to appeal to enterprises just starting a video strategy. A bandwidth-friendly peer-to-peer strategy. [...]
Tablet Owners Want Their Corporate Video Communications
The world of online video is set to put one of the business sector’s oldest adages to the test. Executives always tell us that “the customer is king.” But will this truism hold in a way that shapes the future of business communications? That’s the question that comes to mind as the industry sector adapts [...]
Tivo Effect for Business Communications
When it comes to Business Video, some people can be Doubting Thomases when it comes to believing in the “Tivo Effect.” The idea behind the “Tivo Effect” is that people will watch more video if they can access the content where and when they want. The “Tivo Effect” name invokes the pioneering digital video recorder [...]
Ignite Media Minute: Lessons from Experienced Video Users
What lessons can you learn from long-tenure business users of business video? Steve Vonder Haar shares some interesting findings on how the outlook of video evolves over time.
