All the education experts I’ve spoken to universally agree that interactivity is key to successful eLearning. But interactivity is such a broad term. So many things can be construed as “interactive,” yet each method has a different degree of effectiveness. At the ASTD TechKnowledge 2013 conference in San Jose, I asked attendees, “What kind of [...]
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Inject Some Zappos-Like Fun into Your Corporate Videos
Zappos has an extremely strong company culture. Much of that culture is expressed by the employees to the outside world through a series of very funny and silly videos. Those videos help reinforce the company’s overall brand and its employment brand. Since Zappos has such a strong brand, customers are eager to see what’s happening [...]
With Video, Employees in Remote Locations Get More Face Time with Executives
“Employees are your ambassadors. They’re the ones interacting with your customers. You have to get those customer insights quicker up to leadership and make strategic decisions. The whole cycle of aligning your business objectives to your customers’ wants and needs – that cycle is increasing. So what we’re seeing is we can use video as [...]
