 Corporate Communications Overview » |
Corporate Communications
- Create impact across your organization through delivery of TV- quality video. Communications professionals no longer need to rely on IT for distribution of large media files. Ignite provides a web-based administration module that corporate communications professionals can easily use to target executive broadcasts, quarterly updates and other communications to the entire workforce or specified groups. Deliver communications at the right time–designate a scheduled delivery date and time for time-sensitive information (e.g., "urgent" for emergency or immediate communications, or "on demand" for communications that can be viewed as desired). And, all communications be viewed both online and offline. Ignite provides a secure, scalable video delivery solution at a fraction of the cost of web conferencing services or video conferencing systems.
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Prove effectiveness of corporate communications programs; track, monitor and report. Communications professionals are often challenged with quantifying the effectiveness of their programs within an organization.
They need the ability to monitor whether communications are read, viewed, understood, or ineffective. Corporate portals have the ability to track company traffic and usage, and employees can be directed to a portal through an email. However, the desired action depends on the employee. Ignite gives corporate communications departments the ability to track who has received the intended communications, how many have viewed the content, and other valuable statistics. A survey created by the corporate communications department can be attached to the content and required to be filled out by the employees. A report can be generated to show company-wide statistics on the viewing rate of all communications.A large global professional services firm that uses Ignite's solution reported a 150% increase in reach of communications, achieving a 97% reach to all global users in 28 countries. The interaction and feedback information captured by Ignite showed a 65-75% increase in viewing rates. Ignite was voted by employees as the #1 New Firm Initiative. -
Reach enterprise audiences via their favorite mobile devices. Ignite allows you to target, deliver, track, and report on content notifications to mobile devices such as iPod®, iPhone®, iPod Touch®, and Windows® Mobile-enabled devices. For ultimate personalization, employees within an enterprise can individually select, for any media type, the device on which they would prefer to view their content.
- Increase audience participation in live streaming events. With Ignite, you can proactively notify end users before the live event starts. Audience members can join the live stream event by clicking on the “Join Now” button on the Delivery Alert.
Achieve rapid ROI on comprehensive content delivery solution. Executive management often requires a business case to justify an investment in company-wide solutions. The ability to ensure a fast return on investment is a priority for companies with an eye on the bottom line.
Ignite provides a single platform to effectively distribute high-quality video, documents, spreadsheets, presentations, and other digital content.The Watson Wyatt 2005/2006 Communication ROI Study found that companies with highly effective communication practices have a 19% higher market premium, 57% higher shareholder returns over five years, and a level of employee engagement that is 4.5 times higher than that of the competition. Many Ignite customers consider the Ignite Content Delivery solution a corporate asset. Ignite can be used across the enterprise in corporate communications, sales & marketing, training & education, HR, and IT to deliver software applications, updates, and virus patches.
If you need help in developing a business case for Ignite, contact our Sales department for assistance. The Ignite solution has a proven ROI track record that is superior to other delivery technologies such as satellite, hardware-based content delivery networks, and CDs/DVDs.
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