Sales & Marketing
Distinguish top-level clients with a private broadcast channel. All premium customers need to know you understand their challenges, goals, and vision. Statistics show that 20% of your top clients are responsible for 80% of your revenue. Ignite provides the ability to develop private broadcast channels. These channels enable you to target specific information to distinct groups that you define. Share your corporate vision or new product strategy with top clients, invite them to special events, or deliver helpful documents and research. The private broadcast channel will only be viewed by the groups you define. Target information daily, weekly, monthly, or as you need. Ignite provides a unique content delivery solution to enable your company to differentiate your services and products.
Differentiate sales presentations with engaging multi-media video. In sales and marketing, you are always competing to gain customer mind share for your products and services.
A current customer of Ignite is the largest digital imaging company in the world. The company's sales force and distributors were responsible for understanding specifics on thousands of products. They selected Ignite to securely and efficiently distribute a myriad of sales tools and product information, resulting in increased usage of sales training and reducing travel costs. Increases in advertising or trade show expenditures can easily be matched or exceeded by your competition. To set your company apart from the rest, make an impact at the first customer meeting. Engage your customers from the onset with HD-quality video of customer testimonials, success stories, and product demonstrations. Include video messages from the CEO, press, analysts, or even show pre-release TV commercials.
During the presentation, Ignite's on-demand capabilities can put your whole library of sales tools at your sales executive's disposal without being stored locally on a laptop or running the risk of being outdated.
Guarantee accessibility and security of sales materials. Today's corporate sales force is predominately mobile and geographically dispersed. Economic conditions often dictate fast hiring and unfortunate layoffs, resulting in frequent sales force turnover. The immediate accessibility of sales tools to a new sales force expedites the learning curve, accelerating sales revenues. A successful salesperson's laptop stores corporate sales presentations, competitive analyses, research documents and diagrams, and confidential product price lists. The tools that make a salesperson successful are jeopardized if the salesperson decides to work for the competition. Ignite can automatically delete all pertinent, confidential company information from a laptop or desktop hard drive. Ignite's Content Delivery solution can deliver all sales tools, including videos, documents, spreadsheets, presentations, and whitepapers directly to a new salesperson's laptop where they can review the materials online or offline, making them immediately productive.
New Price lists, a change in a corporate presentation, limited time offers, and special promotions–change is constant when striving to position your company as the leader. Your sales force must stay on top of frequent changes and ensure proper communications to customers and prospects. Ignite has the ability to deliver updates to previously-distributed content. The updates are automatic and can be completed behind the scenes without a required action from the sales person. Ignite provides a secure, efficient delivery solution for your company's confidential sales tools.
Prevent theft of confidential company information. Recent security breaches have resulted in the loss of personal and confidential data, resulting in heavy fines and penalties for the victimized companies. Not surprisingly, protecting against these attacks is one of today's highest priorities. Ignite's chain-of-custody control and multi-layered security approach to content publication, distribution, and version control provides holistic assurance that the distribution of your confidential and proprietary information is fully audited and meets your corporate security requirements at all times.
- Enhance branding with digital signage and interactive kiosks. In retail environments, Ignite can automatically update digital signage to display images or video content and use specific rate programming to control the time of day and frequency of various messages, third-party ads, and other content. In addition, Ignite-powered interactive kiosks can be used for a variety of applications, such as touch screen product displays, interactive mall directories, and HR hiring stations. As with digital signage, Ignite can automatically update the content displayed on these kiosks and provide detailed reporting on user interactions.
| Corporate Communications | Training & Education | Information Technology | Human Resources |



