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Miller Brewing Case Study

 

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Communications

Today, fast-paced communications companies are competing against low price points and the demand for more unique services. Since deregulation and the boom in mobile technology, competing for the consumer dollar requires a company to be efficient and responsive, and to offer services unmatched by the competition.

Superior customer service, well informed employees, and guaranteed prompt service at local retail outlets are strategies companies use to capture and maintain consumer loyalty. Retail store employee turnover can be high, but the investment in training is critical to ensure employees can effectively communicate the benefits of various service plans, family calling plans, information on advanced services, new phones, and other technologies. Continual advanced training for employees within the corporate office and in the field ensures understanding of product differentiation, correct customer interaction, and effective selling practices–equating to increased revenue and market leadership.

Benefits to Communications Businesses:

  • Helps you train field employees. Distribute multi-media videos of product demonstrations, customer interaction practices, selling procedures, and important safety, compliance and industry policies. Provide an environment where learning is fun and engaging and where materials can be viewed online or offline. Easily train large customer call centers on service-related issues and up-selling techniques, and provide individual or group-related training or communications for supervisors, team leads, and retail stores.
  • Enables you to build brand identity with consumers. Leverage programs targeted at various consumer groups, demographics, interest levels, or product interests. Survey customers on product likes and dislikes, analyze and report for upper management.


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