Fast Food/Quick Service
Restaurants depend on a fast pace and superior customer service to gain a competitive edge. High staff turnover, a younger employee base, and diversified menus mean you need to establish an engaging and cost-effective training program.
Training videos on products, procedures, safety, and "soft skills", such as customer interaction and up-selling techniques establish a foundation for a productive employee. Many crew rooms offer required training that is viewed on a continual basis by employees and managers on breaks and before or after work hours.
A restaurant's brand identifies to the consumer its focus or strength on values such as, quality, service or price. Brand is built on consistency, which is dependent on procedures and processes. Consumers develop product loyalty when they are consistently reassured that their expectations are met. Informed employees are the foundation for building brand.
Benefits to Fast Food/Quick Service Businesses:
- Enables cost-effective training for employees. With Ignite, you can save on duplication and distribution costs of CDs and can easily maintain better version control. In addition, Ignite’s multi-user functionality enables multiple users to register, download and access packages on a single computer. This functionality is particularly useful in shared environments, such as training rooms. To ensure security, Ignite authenticates each user and gives them access only to packages targeted to them. User interactions, transactions, and events are tracked on a per-user basis, and Administrators can take actions such as targeting and reporting on a per-user basis.
- Increases awareness of brand identity. Target employees and consumers to receive rich media, such as TV commercials, special corporate events, and consumer promotions. You can also use Ignite to power digital signage and interactive kiosks. When used effectively, these flexible, robust tools can not only enhance your customers’ in-store experience but also reduce the load on your customer service staff and even provide a supplemental revenue stream for your stores.
- Allows you to access detailed reports on employee participation. With Ignite, it's easy to determine which employees need additional training in response to test scores and to see who has not yet viewed required training videos.
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