You may worry about losing customers to online retailers, but research has shown that more than half of millennials prefer to shop in a store. So, while your customers are searching for products online, most of them still want to see, touch and feel items before purchasing them.
So, how do you drive these customers into your store?
- Create a strong online presence, so that customers find you when searching for your product or service.
- Keep location data accurate and up-to-date, so that you aren’t losing customers on the way to your store.
Remember: No matter how many aggregators you distribute data to, if that information is wrong or out-of-date, you’re not just losing customers, you’re losing trust in your brand.
Of course, managing data for hundreds or thousands of locations is no easy task, especially with information (like addresses and holiday hours) that requires frequent, if not daily, updates.