Running marketing for any enterprise is difficult. There are always competitive pressures, new marketing tools, so many projects and what seems to be never enough budget to create great content for all your identified personas and each of their buyer’s journey.
Unplanned downtime is a nightmare scenario for every digital company today. Even a few minutes of downtime can frustrate end users and drive away potential customers. The longer these stretches of inactivity go on for, the more damaging they are to a company's brand image and reputation.
Hotels. Restaurants. Airlines. Tourism boards. Rental car companies. What do they all have in common? Travelers! It doesn’t matter if you are targeting millennials looking for the next hot vacation spot or business travelers searching for convenience, they are all on social media and they are all searching for recommendations.
While brands are continually adapting to an ever-evolving marketing paradigm, social media has established itself as a key channel in the bid to win over today’s digital consumers.