You’ve spent hours—days even—cleaning up your location data. Every map pin is in its proper place. Addresses and phone numbers are checked and doubled checked. You’ve also claimed and merged the duplicate listings hemorrhaging traffic from your local pages. It’s time to wipe your hands and mark “location data” off your spring cleaning list, right?
People typically think of location data as your current location according to your smartphone. However, while a user’s geo-coordinates are certainly an element of location data (and a valuable one at that), location data has evolved well beyond this user-centric concept, especially when it comes to businesses.
Even with the rise of Bitcoin and digital currency, people still like cold hard cash. And that’s not likely to change any time soon. Since banking customers will continue to rely on ATMs to withdraw cash, ATMs will remain a critical part of the banking future. Unfortunately, managing ATM location data is a nightmare for most banking institutions.
President Donald Trump took the oath today, and no matter your political persuasion, it’s hard to deny that everything is about to change—including search marketing. It’s no secret that Silicon Valley, apart from Peter Thiel, doesn’t always see eye-to-eye with the new commander-in-chief.