The Ignite Blog

The Ignite Blog

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Why Your Franchisees May Not Be Looking Out For Your Brand Image

A brand's image is as good as gold. Where would Apple be today if it hadn't reshaped itself to be synonymous with cutting-edge, consumer technology? Rolex would be just another watchmaker without its luxury brand. Needless to say, companies need to protect their brand image at all costs.

2017-08-08 20:03:12/
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