The Ignite Blog

The Ignite Blog

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Maintaining Location Data Is A Marathon, Not A Sprint

The cost of bad - or "dirty" - data is higher than you might think. As noted by Harvard Business Review, IBM determined that $3.1 trillion is lost to poor-quality data each year. Some of that missed revenue can be chalked up to dirty location data preventing customers from shopping at physical retail stores.

2017-09-05 15:15:36/
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