The Ignite Blog

The Ignite Blog

Focused on 100% Customer Success 

Geotargeting 101: What You Need to Know Right Now

Geotargeting is the method of delivering digital content based on a user’s location. Geotargeting can be as broadly focused as changing the look of a website depending on a user’s country, or as narrowly focused as pushing a milk coupon to a person on a smartphone in the dairy aisle.

2017-04-20 16:24:38/

What to Look for in a Local Marketing Platform

So you’re looking to buy a local marketing platform. Let me guess, the whole process has left you feeling a bit overwhelmed. No doubt you’ve done your homework and researched the major providers. In fact, I’m willing to bet that you have a product checklist sitting in front of you. 

2017-04-13 19:07:54/

[Search Engine Land] Driving local marketing change

Look out because local marketing is about to put the pedal to the metal with help from Uber and Lyft. In select locations, local businesses can now pay for a customer’s Uber and Lyft ride to get them to their locations. 

2017-03-03 16:54:52/

Don’t Underestimate the Importance of Your ‘About Us’ Section for Local SEO

Is your brand’s “About Us” section pulling its local SEO weight? Chances are, probably not.

2017-02-27 17:05:58/

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