Geotargeting is the method of delivering digital content based on a user’s location. Geotargeting can be as broadly focused as changing the look of a website depending on a user’s country, or as narrowly focused as pushing a milk coupon to a person on a smartphone in the dairy aisle.
So you’re looking to buy a local marketing platform. Let me guess, the whole process has left you feeling a bit overwhelmed. No doubt you’ve done your homework and researched the major providers. In fact, I’m willing to bet that you have a product checklist sitting in front of you.
Look out because local marketing is about to put the pedal to the metal with help from Uber and Lyft. In select locations, local businesses can now pay for a customer’s Uber and Lyft ride to get them to their locations.