When it comes to local marketing, few ranking factors are as important as proximity. In Placeable’s Brian Smith’s latest Search Engine Land column, he explores why proximity is so important for marketers. Click the button below to find out what marketers need to know about maps, proximity as a ranking factor, and the implications for digital assistants and voice search.
With e-commerce increasingly cutting into the profits of brick-and-mortar locations, it’s critical for the retail industry to compensate by using Google to attract more customers to their stores. Find out how our latest Google checklist will help you rank for those coveted “near me” searches.
Yesterday Google released version 3.2 of the Google My Business API, and it's going to transform local marketing analytics for enterprise brands. Back in June, we wrote an article for Search Engine Land that detailed the major gaps in the Google My Business API, especially when it came to pulling page insights for individual locations.