The retail banking sector is at something of a crossroads at the moment. Evolving consumer demographics and banking platform preferences, as well as the lingering effects of the 2008 financial crisis, have considerably changed the game. Connecting with customers and providing the ideal brand experience is essential to reducing churn and encouraging current account holders to take advantage of other financial services.
Omnichannel has presented its fair share of challenges for retail brands, and striking the right balance between your online presence and physical stores is anything but easy. In the age of Amazon Prime and same-day shipping, it can be tempting to prioritize your digital channels over brick-and-mortar stores.
Few SEO tactics will boost your locations in search results like publishing fresh local content on your local pages. Local content not only creates a sense of local authenticity, helping to ground your locations in the community, but it also helps you rank for location-specific keywords.