With big players like Facebook and Apple committing to the technology, AR isn’t just for gamers anymore. In his latest Search Engine Land column, Brian Smith discusses how it can be a major asset for brands and their local marketing initiatives.
So you’re looking to buy a local marketing platform. Let me guess, the whole process has left you feeling a bit overwhelmed. No doubt you’ve done your homework and researched the major providers. In fact, I’m willing to bet that you have a product checklist sitting in front of you.
Look out because local marketing is about to put the pedal to the metal with help from Uber and Lyft. In select locations, local businesses can now pay for a customer’s Uber and Lyft ride to get them to their locations.