Not seeing results from your Google My Business listing? Ignite's Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.
How has Google's local search changed throughout the years? Ignite's Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.
Though Google My Business isn't perfect, Ignite's Brian Smith discusses why he believes that recent updates and added features illustrate Google's commitment to making the platform work for local business owners.
The cost of bad - or "dirty" - data is higher than you might think. As noted by Harvard Business Review, IBM determined that $3.1 trillion is lost to poor-quality data each year. Some of that missed revenue can be chalked up to dirty location data preventing customers from shopping at physical retail stores.