When it comes to local marketing, few ranking factors are as important as proximity. In Placeable’s Brian Smith’s latest Search Engine Land column, he explores why proximity is so important for marketers. Click the button below to find out what marketers need to know about maps, proximity as a ranking factor, and the implications for digital assistants and voice search.
People typically think of location data as your current location according to your smartphone. However, while a user’s geo-coordinates are certainly an element of location data (and a valuable one at that), location data has evolved well beyond this user-centric concept, especially when it comes to businesses.
Last week, Amazon began considering the idea of introducing paid voice search to its Alexa devices. Whether Amazon moves forward with paid voice search today or tomorrow, one thing is certain: it’s coming.
Even with the rise of Bitcoin and digital currency, people still like cold hard cash. And that’s not likely to change any time soon. Since banking customers will continue to rely on ATMs to withdraw cash, ATMs will remain a critical part of the banking future. Unfortunately, managing ATM location data is a nightmare for most banking institutions.