Not seeing results from your Google My Business listing? Ignite's Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.
Few SEO tactics will boost your locations in search results like publishing fresh local content on your local pages. Local content not only creates a sense of local authenticity, helping to ground your locations in the community, but it also helps you rank for location-specific keywords.
Geotargeting is the method of delivering digital content based on a user’s location. Geotargeting can be as broadly focused as changing the look of a website depending on a user’s country, or as narrowly focused as pushing a milk coupon to a person on a smartphone in the dairy aisle.
The old adage of out that sight, out of mind applies to your customers and locations. Since search engines and digital maps are the primary way that customers find real-world locations, if your store isn’t showing up at the top of local search results, it doesn’t matter how prime your location is or how nice the building looks from the street.