Not seeing results from your Google My Business listing? Ignite's Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.
The old adage of out that sight, out of mind applies to your customers and locations. Since search engines and digital maps are the primary way that customers find real-world locations, if your store isn’t showing up at the top of local search results, it doesn’t matter how prime your location is or how nice the building looks from the street.
With e-commerce increasingly cutting into the profits of brick-and-mortar locations, it’s critical for the retail industry to compensate by using Google to attract more customers to their stores. Find out how our latest Google checklist will help you rank for those coveted “near me” searches.
People typically think of local marketing as a clicks-to-bricks endeavor, its sole purpose being to funnel online traffic to your brick-and-mortar locations. And let’s not kid ourselves. This is an incredibly important aspect of local marketing. It’s one of the key reasons a brand turns to a company like Placeable for help. However, an often overlooked benefit of local marketing is a boost to your ecommerce as well.