Creating a user-generated content (UGC) contest should be easy. However, for many marketers, the seemingly straightforward marketing tactic can turn into a big headache: you have website design and development, content aggregation, counting votes and managing dates, and that’s just scratching the surface.
Running marketing for any enterprise is difficult. There are always competitive pressures, new marketing tools, so many projects and what seems to be never enough budget to create great content for all your identified personas and each of their buyer’s journey.
Hotels. Restaurants. Airlines. Tourism boards. Rental car companies. What do they all have in common? Travelers! It doesn’t matter if you are targeting millennials looking for the next hot vacation spot or business travelers searching for convenience, they are all on social media and they are all searching for recommendations.
While brands are continually adapting to an ever-evolving marketing paradigm, social media has established itself as a key channel in the bid to win over today’s digital consumers.