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User-generated Content Contests the Easy Way with Chute

Posted by Sophie Roberts on 11/6/18 2:42 PM


Creating a user-generated content (UGC) contest should be easy. However, for many marketers, the seemingly straightforward marketing tactic can turn into a big headache: you have website design and development, content aggregation, counting votes and managing dates, and that’s just scratching the surface.

That’s why Chute pages is a marketer’s best friend when it comes to contests. This addition to the Chute platform helps your marketing team easily create and manage contests or sweepstakes. The tool leverages many of the great features already found in the Chute platform: the Media Chooser, a customizable lead generation form, content moderation, rights management, and galleries. When it comes time to publish, your team will have multiple options to choose from - including a standalone page for an embedded widget which you can drop onto existing web pages or Facebook tabs.

The best part is all of the submissions get stored in your Chute Library, so your team will be able to use them across your marketing channels long after the contest has ended.

You can create Pages that incorporate:

Customizable Design
In the Chute platform, you can easily edit your header, text and page colors to ensure your Page matches your brand guidelines. The easy drag-and-drop page let’s you incorporate your own branding, a countdown, an entry gallery and even a polling option once the contest is over.

Content Aggregation
Use Chute to easily track hash-tagged content being posted to Instagram and Twitter. Plus, generate on-site entries with the Chute Media Chooser. This customizable widget allows you to obtain rights to photos on the spot, includes an optional lead generation form, and enables entrants to pull content from a wide array of sources – from social media to their hard drives!

Display and Voting Capabilities
Choose the best display formats that work for your brand – from deciding what metadata you want to display to determining image sizes. Plus, enable visitors to vote on their favorite entries to encourage more engagement and sharing.

Once you have your contest page up and running, it’s time to figure out how well it’s working. With Chute’s analytics feature, marketers can review  how their page is performing by tracking page views which will better inform future marketing tactics and campaigns and will ultimately develop a cycle of continuous improvement.

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Topics: user generated content, ugc contests

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