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How Unseen Costs Are Hurting Your Business's Bottom Line
Despite what the well-known phrase "What you don't know can't hurt you" might have you believe, in fact, the opposite is often all too true. For small and medium-sized businesses…
Are You Optimizing Instagram to Capture Traveler's Attention?
Hotels. Restaurants. Airlines. Tourism boards. Rental car companies. What do they all have in common? Travelers! It doesn’t matter if you are targeting millennials looking for the next hot vacation…
How an Event Data Warehouse Helps Meet Compliance Demands
Data breaches can be extremely expensive, but the events themselves represent only one part of the total cost of cybercrime and data security. Extenuating factors like customer churn, reputation damage…
How AI Can Boost Your Sales and Marketing Performance
There’s only so much time in the workday, and sales teams can’t be wasting theirs chasing down bad leads and prospects. Doing so can be a monumental drain on sales…
Keep Critical Platforms Online with Database Load Balancing Software
Unplanned downtime is a nightmare scenario for every digital company today. Even a few minutes of downtime can frustrate end users and drive away potential customers. The longer these stretches…
Need Help Creating a Sustained Stream of Engaging Content?
Running marketing for any enterprise is difficult. There are always competitive pressures, new marketing tools, so many projects and what seems to be never enough budget to create great content…
Maintaining Location Data Is A Marathon, Not A Sprint
The cost of bad - or "dirty" - data is higher than you might think. As noted by Harvard Business Review, IBM determined that $3.1 trillion is lost to poor-quality data each…
How To Embrace Big Data Analytics Without Compromising Security
If you're not experimenting with big data analytics, you could be putting your business at a competitive disadvantage. Analytics projects have the potential to unearth incredible insights related to customers,…
