Knowledge Marketing Solution Expansion Provides New Digital Publishing Capability
AUSTIN, Texas — September 19, 2019 — Ignite Technologies announced today expansion of its Knowledge Marketing platform with a new digital publishing capability to reach new audiences and drive increased audience engagement.
“With shifting demographics and ever increasing communications channels, marketers must continually adapt their communication strategies with how customers want to consume content,” said Davin Cushman, CEO, Ignite Technologies. “The new solution expansion builds on Knowledge Marketing’s proven unified database and email platform, with an added capability to effectively reach customers who want an interactive digital experience with your brand.”
The digital publishing capability delivers an optimal reader experience combined with increased publisher value. It is delivered in a print replica format, including stories and ads, augmented with special digital content such as video, image galleries, supplementary content, and live web updates.
Benefits of the new digital publishing capability include:
- Reach New Audiences: Adapt to audience desires to deliver digital replica editions of your publications
- Increase Engagement: Leverage the latest in technology to provide interactive digital editions with new monetization techniques
- Reduce Costs: Take advantage of our unique Ignite Prime program to amplify your digital strategies while saving money.
The added digital publishing capability, powered by Olive Software, is available today as an incremental benefit at no additional cost for Knowledge Marketing customers with an active Ignite Knowledge Marketing contract.
About Ignite Technologies, Inc.
Founded in 2000, Ignite is a privately-held company and member of the ESW Capital group of companies. Since it was reinvented on the heels of a senior management change in 2013, the Company’s mission is to help customers ignite the power of their workforce to drive better business performance. Ignite leads all its efforts with a sharp focus on a simple but challenging objective – 100% customer success – measured through the achievement of our customers. www.ignitetech.com