Synoptos Solution Expansion
Now Available: Personalized Market Insights Capability to Complement Existing Synoptos Media Monitoring News Brief Solution.
AUSTIN, Texas — August 15, 2019 — Ignite Technologies announced today the availability of a new business intelligence capability for its Synoptos customers, providing customized market insights to support the success of sales and marketing teams.
“The Synoptos daily news brief has long been valued as the expert source of media intelligence for corporate communications teams,” said Davin Cushman, CEO, Ignite Technologies. “With the added business intelligence capability, Synoptos customers can provide their entire organization a comprehensive business intelligence solution. The game-changing market insights are customized for every employee’s area of responsibility – may it be a sales executive’s specific set of accounts, a marketer’s industry focus or a corporate strategist’s monitoring of a competitor.”
The personalized market insights enhancement is available via web or mobile app and is designed to ensure employees are in the know, increase customer engagement and grow revenues.
Customers commonly leverage the new capability:
- For Account Teams: To improve sales and account planning with market-centric analytics and real-time competitive insights that can be integrated into your CRM and are defined by and personalized for an individual’s accounts, regions, etc.
- For Marketing & Communications Teams: To monitor market activity and drive GTM marketing success with market-centric analytics and real-time competitive insights that are delivered to each marketer aligned to markets, strategy and competition.
- For Product Teams: To ensure strategists maintain a deep understanding of their specific products during continuously changing business dynamics and target markets to support product and corporate strategy initiatives with product marketer-defined BI requirements.
The added business intelligence capability, powered by FirstRain and the Ignite Prime program, is available today as an innovation and benefit for all Synoptos customers with an active Ignite Synoptos contract.
About Ignite Technologies, Inc.
Founded in 2000, Ignite is a privately-held company and member of the ESW Capital group of companies. Since it was reinvented on the heels of a senior management change in 2013, the Company’s mission is to help customers ignite the power of their workforce to drive better business performance. Ignite leads all its efforts with a sharp focus on a simple but challenging objective – 100% customer success – measured through the achievement of our customers.