AUSTIN, Texas ― February 20, 2019 ―Ignite Technologies announced today expanded features for its Infer predictive analytics and lead scoring platform. The Infer platform now has integrated business intelligence (BI) capabilities to empower sales and marketing teams with customized market and account insights to improve overall marketing campaign development and accelerate the successful closure of sales’ leads.
The added BI capability, powered by FirstRain, is available today to all Ignite Infer customers and is included as an incremental benefit, at no additional cost, for current Infer platform users.
The BI functionality is based on a sophisticated, infinitely scalable big data platform, that finds and organizes business-relevant data from the entire Web, the Twitter firehose, industry journals and financial reports to give Infer users personalized insight into their business world. The Ignite algorithms then aggregate the data into easy-to-grasp visualizations, which highlight trends and clusters, anomalies, dynamic linkages and connections that flat-list news-based services cannot provide.
These smart and highly relevant insights are built within an Infer user’s workflow and tuned to their specific marketing or sales needs, providing just-in-time information and analytics to increase customer engagement and grow revenue.
About Ignite Technologies, Inc.
Founded in 2000, Ignite is a privately-held company and member of the ESW Capital group of companies. Since it was reinvented on the heels of a senior management change in 2013, the Company’s mission is to help customers ignite the power of their workforce to drive better business performance. Ignite leads all its efforts with a sharp focus on a simple but challenging objective ― 100% customer success ― measured through achievements of its customers. www.ignitetech.com
About ESW Capital LLC
Based in Austin, Texas, Enterprise Software (ESW) Capital has honed a finely-tuned methodology focused on buying, strengthening, and growing mature business software companies. By taking advantage of its unique operating development platforms, ESW revitalizes its acquisitions for sustainable success while making customer satisfaction a top priority. ESW and its affiliated companies have been in the enterprise software space since 1988, and the group includes notable brands such as Ignite Technologies, Trilogy, Aurea, and Versata. www.eswcapital.com