Ignite Marketing Analytics Acquires ThinkVine


AUSTIN, Texas — October 18, 2016 — Ignite Marketing Analytics, an affiliate of Ignite Technologies, today announced the acquisition of ThinkVine, a leading provider of cross-channel marketing attribution and optimization technology and services. ThinkVine works with a wide range of B2B organizations, including U.S. Bank, Urban Outfitters and the Cleveland Indians, providing customers with the clarity and confidence to optimize growth and profit.

Ignite, which is located in Austin, Texas, with team members across the world, is a privately-held, enterprise software company and a member of the ESW Capital family of companies. Ignite helps customers “ignite the power of their workforce” to “ignite better business performance” through the deployment of best-in-class business applications and application development platforms across a range of functional domains.

Said Matt Nitzberg, formerly ThinkVine’s Chief Growth Officer and now Senior Vice President of Marketing for Ignite Technologies, “Ignite is the perfect organization to build on ThinkVine’s winning Marketing Attribution and Optimization Solutions. They share a commitment to 100% customer success, and Ignite offers additional scale and access to resources to ensure ThinkVine’s offerings remain innovative and competitive.”

Davin Cushman, Ignite Technologies CEO, is ready to unlock a new category of solutions designed specifically for marketers and advanced analytics experts. “Our acquisition of ThinkVine adds a leader in marketing analytics to our portfolio of leading-edge solutions,” said Cushman. “We are thrilled to add ThinkVine’s technology and talent to our roster.”

Effective immediately, Ignite will roll out its Customer Success program to all ThinkVine customers. This program is top-down and ensures customers achieve success based on mutually established and agreed-upon outcomes. Cushman adds, “We have what we call a near-obsessive focus on achieving 100% Customer Success. It is at the core of everything we do and we will continue to meet with every single customer over the coming months to make sure we maximize the value they receive from ThinkVine solutions and Ignite.”

ThinkVine, which Forrester recently recognized as a strong performer in marketing measurement and optimization, marks the 8th acquisition for the ESW Capital family of companies in the past 12 months. ESW Capital continues to buy business software and service companies, and plans to roll 6-8 additional acquisitions under Ignite Technologies in 2017.

About ThinkVine
ThinkVine’s audience-based Marketing Attribution & Optimization Solutions provide marketers with the clarity and confidence needed to optimize short-term and long-term growth and profit. ThinkVine helps B2C organizations strengthen marketing plan effectiveness and efficiency, and create stronger brands over time. Our proven marketing science, scenario-driven software, and tailored advisory services provide decision support to optimize marketing investments. Clients choose our approach because it reflects how they go to market and how their audiences respond. Incorporating all addressable and non-addressable tactics, as well as relevant external factors, our process helps marketers innovate and win.

About Ignite Technologies, an affiliate of Ignite Marketing Analytics 

Founded in 2000, Ignite is a privately-held company and a member of the ESW Capital group of companies. Ignite’s mission, since it was reinvented on the heels of an ownership and senior management change in 2013, is to help customers ignite the power of their workforce to ignite better business performance. Ignite operates with focus on a simple, lead objective — 100% Customer Success — which ensures success is measured through the achievements of customers. Ignite is headquartered in Austin, Texas. For more information on Ignite’s solutions, visit www.ignitetech.com.

About ESW Capital, LLC
Based in Austin, Texas, the ESW Capital group specifically focuses on buying, transforming, and running mature business software companies. By taking advantage of its unique operating platform, ESW revitalizes its acquisitions for sustainable success while making customer satisfaction a top priority. ESW and its affiliated companies have been in the enterprise software space since 1988, and the group includes notable brands such as Ignite Technologies, Trilogy, Aurea, and Versata. For more information, email info@eswcapital.com.